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UID:10000927-1793718000-1793728800@sbdc.prodjex.dev
SUMMARY:Build your Brand & Marketing Blueprint
DESCRIPTION:Strong marketing starts with clarity. This course is designed to help small business owners create that clarity by first defining their brand and then building a marketing plan that supports long-term success. \nYou’ll begin by learning what brand identity is and why it plays such an important role in marketing. We’ll break down the core elements of your brand and show how they shape the way customers see and experience your business. With a clear brand foundation\, your marketing becomes more consistent and more effective. \nFrom there\, you’ll build a marketing strategy that fits your business. Topics include setting realistic goals\, understanding your audience\, prioritizing key messages\, and choosing marketing activities that align with your time and resources. You’ll also be introduced to practical tools and AI tips that can help simplify planning and execution. \nBy the end of the session\, you’ll have a working brand identity and marketing plan template\, plus a clearer path forward for improving and refining your marketing over time. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/build-your-brand-marketing-blueprint-2/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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DTSTART;TZID=America/Chicago:20261110T150000
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UID:10000928-1794322800-1794333600@sbdc.prodjex.dev
SUMMARY:Social Media Strategies
DESCRIPTION:Social media works best when there’s a clear plan behind it. This workshop is designed to help small business owners create a social media strategy that feels focused\, intentional\, and realistic. \nThe session begins with defining your social media strategy. Before posting anything\, you’ll explore why you’re on social media\, who you want to reach\, and which platforms are worth your time. You’ll learn how to set clear objectives\, understand your target audience\, and choose the right channels for your brand. \nNext\, the workshop focuses on optimizing your social media profiles. You’ll look at how platforms like Instagram and LinkedIn create first impressions and learn how to adjust your profiles so they attract the right audience and encourage engagement. \nFinally\, you’ll dive into creating content efficiently. This section addresses the challenge many small business owners face—posting consistently without a full marketing team. You’ll learn simple\, practical approaches to planning and creating content so social media feels sustainable. \nThe workshop is led by Maggie Glenski\, an award-winning content marketer and founder of Wrinkle’s Content Studio. Maggie brings agency-level experience working with major brands and now helps small businesses grow through intentional\, high-quality content and smart strategy. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/social-media-strategies-3/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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DTSTART;TZID=America/Chicago:20261117T150000
DTEND;TZID=America/Chicago:20261117T180000
DTSTAMP:20260420T193719
CREATED:20251222T181931Z
LAST-MODIFIED:20251222T181931Z
UID:10000929-1794927600-1794938400@sbdc.prodjex.dev
SUMMARY:Content Creation with AI
DESCRIPTION:AI is transforming how we brainstorm\, write\, and design—but using it well takes strategy. In this hands-on masterclass\, you’ll learn how to use tools like ChatGPT\, Canva\, and Descript to streamline your creative process without losing your authentic voice. \nLed by Maliha Khan\, Founder & CEO of Khanect the Dots LLC and Khancepts Studio\, this session blends strategic insight with practical exercises designed to help you:\nGenerate fresh\, brand-aligned content ideas on demand\nCreate marketing visuals and videos faster using AI tools\nWrite stronger\, more human-sounding copy with AI assistance\nBuild a repeatable content workflow you can actually stick to \nWhether you’re a small business owner\, marketing professional\, or content creator\, you’ll leave with clear takeaways\, actionable templates\, and the confidence to use AI with intention—not imitation. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/content-creation-with-ai-2/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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