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SUMMARY:StartSmart: Your Business Foundations
DESCRIPTION:StartSmart: Your Business Foundations is designed for entrepreneurs who are ready to turn an idea into a real business—and want the right support along the way. This dynamic\, interactive course focuses on helping you build a solid foundation before moving forward. \nThroughout the program\, you’ll learn how to validate your business idea by confirming there’s a market for your product or service. You’ll practice customer discovery and market research\, develop a clear elevator pitch\, and create customer personas to better understand who you’re serving. The course also covers important legal structures and considerations so you can make informed decisions early. \nIn addition to strategy and planning\, StartSmart introduces essential business fundamentals such as accounting\, bookkeeping\, pricing\, sales\, and basic HR topics like hiring and managing contractors. You’ll explore how these pieces fit together to support long-term profitability and growth. \nThe course includes access to the Proof to Profit customer discovery curriculum\, a comprehensive binder of worksheets and resources\, and group learning with guided discussions. Participants also receive one-on-one coaching with an SBDC business coach and access to the LivePlan toolkit to build a business plan and three years of sales projections. Additional benefits include networking opportunities and access to four single-session classes that support businesses at any stage. \nBy the end of StartSmart\, you’ll leave with practical tools\, greater confidence\, and a clear roadmap to move from concept to launch. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/startsmart-2/2026-03-24/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Start
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SUMMARY:Build your Brand & Marketing Blueprint
DESCRIPTION:Strong marketing starts with clarity. This course is designed to help small business owners create that clarity by first defining their brand and then building a marketing plan that supports long-term success. \nYou’ll begin by learning what brand identity is and why it plays such an important role in marketing. We’ll break down the core elements of your brand and show how they shape the way customers see and experience your business. With a clear brand foundation\, your marketing becomes more consistent and more effective. \nFrom there\, you’ll build a marketing strategy that fits your business. Topics include setting realistic goals\, understanding your audience\, prioritizing key messages\, and choosing marketing activities that align with your time and resources. You’ll also be introduced to practical tools and AI tips that can help simplify planning and execution. \nBy the end of the session\, you’ll have a working brand identity and marketing plan template\, plus a clearer path forward for improving and refining your marketing over time. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/brand/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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