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UID:10000884-1793718000-1793728800@sbdc.prodjex.dev
SUMMARY:StartSmart: Your Business Foundations
DESCRIPTION:StartSmart: Your Business Foundations is designed for entrepreneurs who are ready to turn an idea into a real business—and want the right support along the way. This dynamic\, interactive course focuses on helping you build a solid foundation before moving forward. \nThroughout the program\, you’ll learn how to validate your business idea by confirming there’s a market for your product or service. You’ll practice customer discovery and market research\, develop a clear elevator pitch\, and create customer personas to better understand who you’re serving. The course also covers important legal structures and considerations so you can make informed decisions early. \nIn addition to strategy and planning\, StartSmart introduces essential business fundamentals such as accounting\, bookkeeping\, pricing\, sales\, and basic HR topics like hiring and managing contractors. You’ll explore how these pieces fit together to support long-term profitability and growth. \nThe course includes access to the Proof to Profit customer discovery curriculum\, a comprehensive binder of worksheets and resources\, and group learning with guided discussions. Participants also receive one-on-one coaching with an SBDC business coach and access to the LivePlan toolkit to build a business plan and three years of sales projections. Additional benefits include networking opportunities and access to four single-session classes that support businesses at any stage. \nBy the end of StartSmart\, you’ll leave with practical tools\, greater confidence\, and a clear roadmap to move from concept to launch. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/startsmart-your-business-foundations-6/2026-11-03/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Start
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261103T150000
DTEND;TZID=America/Chicago:20261103T180000
DTSTAMP:20260420T183035
CREATED:20251222T181621Z
LAST-MODIFIED:20251222T181621Z
UID:10000927-1793718000-1793728800@sbdc.prodjex.dev
SUMMARY:Build your Brand & Marketing Blueprint
DESCRIPTION:Strong marketing starts with clarity. This course is designed to help small business owners create that clarity by first defining their brand and then building a marketing plan that supports long-term success. \nYou’ll begin by learning what brand identity is and why it plays such an important role in marketing. We’ll break down the core elements of your brand and show how they shape the way customers see and experience your business. With a clear brand foundation\, your marketing becomes more consistent and more effective. \nFrom there\, you’ll build a marketing strategy that fits your business. Topics include setting realistic goals\, understanding your audience\, prioritizing key messages\, and choosing marketing activities that align with your time and resources. You’ll also be introduced to practical tools and AI tips that can help simplify planning and execution. \nBy the end of the session\, you’ll have a working brand identity and marketing plan template\, plus a clearer path forward for improving and refining your marketing over time. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/build-your-brand-marketing-blueprint-2/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T150000
DTEND;TZID=America/Chicago:20261110T180000
DTSTAMP:20260420T183035
CREATED:20251222T175219Z
LAST-MODIFIED:20251222T175219Z
UID:10000885-1794322800-1794333600@sbdc.prodjex.dev
SUMMARY:StartSmart: Your Business Foundations
DESCRIPTION:StartSmart: Your Business Foundations is designed for entrepreneurs who are ready to turn an idea into a real business—and want the right support along the way. This dynamic\, interactive course focuses on helping you build a solid foundation before moving forward. \nThroughout the program\, you’ll learn how to validate your business idea by confirming there’s a market for your product or service. You’ll practice customer discovery and market research\, develop a clear elevator pitch\, and create customer personas to better understand who you’re serving. The course also covers important legal structures and considerations so you can make informed decisions early. \nIn addition to strategy and planning\, StartSmart introduces essential business fundamentals such as accounting\, bookkeeping\, pricing\, sales\, and basic HR topics like hiring and managing contractors. You’ll explore how these pieces fit together to support long-term profitability and growth. \nThe course includes access to the Proof to Profit customer discovery curriculum\, a comprehensive binder of worksheets and resources\, and group learning with guided discussions. Participants also receive one-on-one coaching with an SBDC business coach and access to the LivePlan toolkit to build a business plan and three years of sales projections. Additional benefits include networking opportunities and access to four single-session classes that support businesses at any stage. \nBy the end of StartSmart\, you’ll leave with practical tools\, greater confidence\, and a clear roadmap to move from concept to launch. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/startsmart-your-business-foundations-6/2026-11-10/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Start
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T150000
DTEND;TZID=America/Chicago:20261110T180000
DTSTAMP:20260420T183035
CREATED:20251222T181815Z
LAST-MODIFIED:20251222T181815Z
UID:10000928-1794322800-1794333600@sbdc.prodjex.dev
SUMMARY:Social Media Strategies
DESCRIPTION:Social media works best when there’s a clear plan behind it. This workshop is designed to help small business owners create a social media strategy that feels focused\, intentional\, and realistic. \nThe session begins with defining your social media strategy. Before posting anything\, you’ll explore why you’re on social media\, who you want to reach\, and which platforms are worth your time. You’ll learn how to set clear objectives\, understand your target audience\, and choose the right channels for your brand. \nNext\, the workshop focuses on optimizing your social media profiles. You’ll look at how platforms like Instagram and LinkedIn create first impressions and learn how to adjust your profiles so they attract the right audience and encourage engagement. \nFinally\, you’ll dive into creating content efficiently. This section addresses the challenge many small business owners face—posting consistently without a full marketing team. You’ll learn simple\, practical approaches to planning and creating content so social media feels sustainable. \nThe workshop is led by Maggie Glenski\, an award-winning content marketer and founder of Wrinkle’s Content Studio. Maggie brings agency-level experience working with major brands and now helps small businesses grow through intentional\, high-quality content and smart strategy. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/social-media-strategies-3/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T150000
DTEND;TZID=America/Chicago:20261117T180000
DTSTAMP:20260420T183035
CREATED:20251222T175219Z
LAST-MODIFIED:20251222T175219Z
UID:10000886-1794927600-1794938400@sbdc.prodjex.dev
SUMMARY:StartSmart: Your Business Foundations
DESCRIPTION:StartSmart: Your Business Foundations is designed for entrepreneurs who are ready to turn an idea into a real business—and want the right support along the way. This dynamic\, interactive course focuses on helping you build a solid foundation before moving forward. \nThroughout the program\, you’ll learn how to validate your business idea by confirming there’s a market for your product or service. You’ll practice customer discovery and market research\, develop a clear elevator pitch\, and create customer personas to better understand who you’re serving. The course also covers important legal structures and considerations so you can make informed decisions early. \nIn addition to strategy and planning\, StartSmart introduces essential business fundamentals such as accounting\, bookkeeping\, pricing\, sales\, and basic HR topics like hiring and managing contractors. You’ll explore how these pieces fit together to support long-term profitability and growth. \nThe course includes access to the Proof to Profit customer discovery curriculum\, a comprehensive binder of worksheets and resources\, and group learning with guided discussions. Participants also receive one-on-one coaching with an SBDC business coach and access to the LivePlan toolkit to build a business plan and three years of sales projections. Additional benefits include networking opportunities and access to four single-session classes that support businesses at any stage. \nBy the end of StartSmart\, you’ll leave with practical tools\, greater confidence\, and a clear roadmap to move from concept to launch. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/startsmart-your-business-foundations-6/2026-11-17/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Start
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T150000
DTEND;TZID=America/Chicago:20261117T180000
DTSTAMP:20260420T183035
CREATED:20251222T181931Z
LAST-MODIFIED:20251222T181931Z
UID:10000929-1794927600-1794938400@sbdc.prodjex.dev
SUMMARY:Content Creation with AI
DESCRIPTION:AI is transforming how we brainstorm\, write\, and design—but using it well takes strategy. In this hands-on masterclass\, you’ll learn how to use tools like ChatGPT\, Canva\, and Descript to streamline your creative process without losing your authentic voice. \nLed by Maliha Khan\, Founder & CEO of Khanect the Dots LLC and Khancepts Studio\, this session blends strategic insight with practical exercises designed to help you:\nGenerate fresh\, brand-aligned content ideas on demand\nCreate marketing visuals and videos faster using AI tools\nWrite stronger\, more human-sounding copy with AI assistance\nBuild a repeatable content workflow you can actually stick to \nWhether you’re a small business owner\, marketing professional\, or content creator\, you’ll leave with clear takeaways\, actionable templates\, and the confidence to use AI with intention—not imitation. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/content-creation-with-ai-2/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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