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SUMMARY:StartSmart: Your Business Foundations
DESCRIPTION:StartSmart: Your Business Foundations is designed for entrepreneurs who are ready to turn an idea into a real business—and want the right support along the way. This dynamic\, interactive course focuses on helping you build a solid foundation before moving forward. \nThroughout the program\, you’ll learn how to validate your business idea by confirming there’s a market for your product or service. You’ll practice customer discovery and market research\, develop a clear elevator pitch\, and create customer personas to better understand who you’re serving. The course also covers important legal structures and considerations so you can make informed decisions early. \nIn addition to strategy and planning\, StartSmart introduces essential business fundamentals such as accounting\, bookkeeping\, pricing\, sales\, and basic HR topics like hiring and managing contractors. You’ll explore how these pieces fit together to support long-term profitability and growth. \nThe course includes access to the Proof to Profit customer discovery curriculum\, a comprehensive binder of worksheets and resources\, and group learning with guided discussions. Participants also receive one-on-one coaching with an SBDC business coach and access to the LivePlan toolkit to build a business plan and three years of sales projections. Additional benefits include networking opportunities and access to four single-session classes that support businesses at any stage. \nBy the end of StartSmart\, you’ll leave with practical tools\, greater confidence\, and a clear roadmap to move from concept to launch. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/startsmart-your-business-foundations-6/2026-11-10/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Start
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SUMMARY:Social Media Strategies
DESCRIPTION:Social media works best when there’s a clear plan behind it. This workshop is designed to help small business owners create a social media strategy that feels focused\, intentional\, and realistic. \nThe session begins with defining your social media strategy. Before posting anything\, you’ll explore why you’re on social media\, who you want to reach\, and which platforms are worth your time. You’ll learn how to set clear objectives\, understand your target audience\, and choose the right channels for your brand. \nNext\, the workshop focuses on optimizing your social media profiles. You’ll look at how platforms like Instagram and LinkedIn create first impressions and learn how to adjust your profiles so they attract the right audience and encourage engagement. \nFinally\, you’ll dive into creating content efficiently. This section addresses the challenge many small business owners face—posting consistently without a full marketing team. You’ll learn simple\, practical approaches to planning and creating content so social media feels sustainable. \nThe workshop is led by Maggie Glenski\, an award-winning content marketer and founder of Wrinkle’s Content Studio. Maggie brings agency-level experience working with major brands and now helps small businesses grow through intentional\, high-quality content and smart strategy. \nScholarships may be available\, apply here!
URL:https://sbdc.prodjex.dev/event/social-media-strategies-3/
LOCATION:4747 Troost Ave\, KCMO 64110
CATEGORIES:Growth,Scale,Start,Tech
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