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Strong marketing starts with clarity. This course is designed to help small business owners create that clarity by first defining their brand and then building a marketing plan that supports long-term success.
You’ll begin by learning what brand identity is and why it plays such an important role in marketing. We’ll break down the core elements of your brand and show how they shape the way customers see and experience your business. With a clear brand foundation, your marketing becomes more consistent and more effective.
From there, you’ll build a marketing strategy that fits your business. Topics include setting realistic goals, understanding your audience, prioritizing key messages, and choosing marketing activities that align with your time and resources. You’ll also be introduced to practical tools and AI tips that can help simplify planning and execution.
By the end of the session, you’ll have a working brand identity and marketing plan template, plus a clearer path forward for improving and refining your marketing over time.
Scholarships may be available, apply here!
Every business has value—but do you know what actually drives it? Through the Missouri Small Business Development Center, business owners gain access to the confidential Value Builder Assessment, a powerful tool that shows how valuable your business is today and how to increase that value over time.
In this 3-part series, you’ll validate your idea through customer discovery and ensure your business concept solves real problems for real, paying customers before investing a lot of time and money.
Starting a business is exciting—but it can also feel overwhelming. StartSmart: Your Business Foundations is a hands-on, interactive course designed to help aspiring entrepreneurs build a strong foundation.
Your tech start-up breakthrough could be closer than you think. Contact us to discover how SBDC can help you find your focus and make your business a reality.
